Google Shopping Ads are usually populated using an optimised feed of products from your website which includes product descriptions, titles, stock, pricing and a plethora of other attribute data, meaning that your listings are near real-time for accuracy.
Within Google Ads, a shopping campaign is created, bidding on your inventory which matches users’ Google queries. The longer your campaign runs, the more data our Google Shopping Consultants have to optimise performance, with different bids being applied to each category of products. You’ll set a daily budget to keep control of your spend while we carry out your shopping ads management.
Google Shopping Management Service
As a Google Shopping agency, our management services will help you to maximise the potential of your shopping campaign. With this service we would typically:
We will conduct deep keyword research to improve product titles and descriptions, helping you to increase conversions and grow revenue.
We will identify which structure will present the best benefits for your business and optimise it to achieve the highest ROI possible.
To make your campaign successful, we will analyse your sales values and campaign costs, in order for you to obtain a great Return on AdSpend.
We will properly configure your Google Merchant Centre account, allowing you to transform your data and get relevant traffic and conversions.
We will audit your website to identify potential issues and work with you to resolve these. This in turn will help you to increase your conversions and reduce your cost per conversion.
We will constantly monitor your Google Shopping performance and analyse data to determine which bids will be the most effective for your campaign.