Google Shopping Ads

Google Shopping Ads are a fantastic way to promote your eCommerce store

Google Shopping Ads are usually populated using an optimised feed of products from your website which includes product descriptions, titles, stock, pricing and a plethora of other attribute data, meaning that your listings are near real-time for accuracy.

Within Google Ads, a shopping campaign is created, bidding on your inventory which matches users’ Google queries. The longer your campaign runs, the more data our Google Shopping Consultants have to optimise performance, with different bids being applied to each category of products. You’ll set a daily budget to keep control of your spend while we carry out your shopping ads management.

Google Shopping Management Service

As a Google Shopping agency, our management services will help you to maximise the potential of your shopping campaign. With this service we would typically:

  • Set up your Google Ads and Google Merchant Centre accounts
  • Configure your Shopping feed to increase relevance and drive sales
  • Segment your products into different categories
  • Track and report your Google Shopping campaign performance
  • Carry out general Google Shopping optimisation tasks to maximise your ROI

Google Shopping AdsIncludes

Product Feed Structure

We will conduct deep keyword research to improve product titles and descriptions, helping you to increase conversions and grow revenue.

Campaign and Ad Grouping

We will identify which structure will present the best benefits for your business and optimise it to achieve the highest ROI possible.

eCommerce Tracking

To make your campaign successful, we will analyse your sales values and campaign costs, in order for you to obtain a great Return on AdSpend.

Merchant Centre Configuration

We will properly configure your Google Merchant Centre account, allowing you to transform your data and get relevant traffic and conversions.

Conversion Rate Optimisation

We will audit your website to identify potential issues and work with you to resolve these. This in turn will help you to increase your conversions and reduce your cost per conversion.

Bid Optimisation

We will constantly monitor your Google Shopping performance and analyse data to determine which bids will be the most effective for your campaign.

We would be happy to