Our digital marketing team knows from experience that maximising the return on every visit to your website needs more than just carefully selected keywords, a great brand and social presence. To achieve the greatest returns on a campaign, your website, every landing page and every product or service page needs to resonate with your target audience.
Whether you have an eCommerce store or a site designed to generate registrations, enquiries and phone calls, the user experience can make the difference between success and failure. The design, layout, images, video and especially the navigation and calls to action all play a significant role in converting clicks into enquiries and sales. Every element must be tested, measured and refined if campaigns are to produce maximum results.
User Experience Audit
The first stage of a User Experience Audit is to establish who your customers are, what motivates them to purchase your product or enlist your service and a demographic profile of who they are. This gives a context to your website against which factors such as user behaviour, site and page navigation and mobile device optimisation can be assessed.
Our User Experience Audit is bespoke to every client and also includes extensive competitor research and a complete analysis of the experience a user has when visiting your website.
We’ll start with analysing how users typically behave on your website – the traffic sources that supply visits, your entry pages, exit pages, etc. , and suggest initial improvements from our analysis.
We will examine how users navigate your site, whether that’s through a menu or search function, and compare it to your competitors.
With more users today browsing the web using mobile devices, the user experience across all devices is critical to the success of a website.
The first page a user visits will often define whether they stay on the site or leave. We will conduct ongoing landing page optimisation and test layouts, images, headlines, descriptive text and calls to action.
We will assess and compare costs, descriptions and images against competing sites and offer clear feedback on where you can increase performance.
A customer making a phone call, the completion of a contact or registration form or purchase of a product, we will assess those areas and make recommendations to increase the percentage of users who complete it.