As Google’s understanding of rich media such as images, graphics and videos continues to improve, savvy marketers recognise the value of investing in creative content in all forms.
We believe that successful digital marketing is underpinned by great content. From ensuring your website best represents every one of your products or services to writing blog posts and posting news articles that really engage, it almost goes without saying that your basic content simply must be up to scratch if your website is to rank well.
What we’re talking about here though goes way beyond that though. We’re talking about creative content pieces that take an idea or data and make it into something visually appealing, incredibly engaging and hugely useful to your target audience. We create content that earns you links, coverage and recognition – all of which helps to boost your website’s authority and deliver more traffic and more sales.
Creative content marketing is an area in which we really excel. With our in-house team of designers, developers, SEO and PR specialists, we produce exceptional content that drives results for our clients.
Your content marketing campaign begins with the creative concept. We’ll work with you to identify valuable collateral you already have that can be used. We’ll use tools such as the Freedom of Information Act to develop new content ideas and we’ll create concepts based on your company’s strengths and offering.
Our in-house design team makes your creative concept a reality. We pride ourselves on being huge digital ‘geeks’, which means we keep abreast of design trends and are always looking for new, creative ways to communicate information. We’ll design your concept and agree a number of revisions to get the look just right.
As a digital agency, we tend to focus our content marketing efforts online, but that’s not to say we can’t go offline too. Our in-house development team builds your concept in a way that is accessible via any device and coded for optimal search visibility too. We recommend your content lives on your domain, and we are able to advise your development team on how best to do this, or do it for you if relevant.
We design and develop your creative content for optimal search visibility, meaning it can be indexed and ranked by Google and other search engines. This will help people to find your great content, but a truly successful campaign will also include wider promotion to get your message out there. Our team of digital marketing experts create a promotional plan that gets your content to the right people in the right places.